GuideEmail · Best Practices
Emails that get opened and convert
Learn how to write emails that delight and sell — with proven best practices.
- Personalization lifts your open rate.
- Mobile, responsive design for every device.
- Clear CTAs drive more clicks.
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How to succeed
A better email in 3 steps
From the subject line to the click — with clear structure.
1
Personalize
Use names and relevant content.
2
Design for mobile
Responsive layouts for small screens.
3
Clear CTA
Guide to action with a bold button.
Top practices
What makes a good email
Proven rules for more impact.
Personalization
Tailored content lifts the open rate.
Mobile first
Responsive layouts for every device.
Clear CTA
A bold button drives action.
FAQ
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How do I lift the open rate?
Personalize the subject and content and test different subject lines against each other.
Why does mobile design matter?
Many emails are read on a phone — responsive layouts ensure good readability.
How many CTAs should an email have?
Focus on one clear, bold call to action per email.
Is QREQ free?
You start free and without a credit card, and upgrade later if you need to.
Write emails that work
Personalization, mobile design and clear CTAs — for higher open and click rates.
Start your campaign freeFree to startNo credit cardCancel anytime